Alex Lundqvist was born on April 14, 1972 in Sweden.

Alex had a Swedish liberal idyllic childhood which came abruptly to an end at eighteen with the obligatory one-year national service in Sweden's army. Transformed into a tank platoon commander.

After the army, Lundqvist studied computer design and was all set for the advertising world when a girlfriend suggested he should be a model

In the summer of '94, he met photographer Bruce Weber, and Sean Patterson, a Wilhelmina agent, who tracke d him down after spotting his photo in an obscure publication.

Immediately, Versace booked him for a worldwide campaign with Helena Christiansen, shot by Weber, which further led to doing the Lagerfeld campaigns in Europe and Guess in the US.

Currently living in New York and working for a number of designers, Alex wants to continue traveling and modeling, describing himself as a nice individual who loves life.